Local Media Launch Accelerator – Growth Insiders – Number 1 Local Biz Model
HOW TO BUILD A LOCAL MARKETING BUSINESSES THAT IS UNIQUE IN YOUR MARKET, GETS PROSPECTS COMING TO YOU, AND BUILDS A REAL ASSET
Without Groveling For Clients Or Competing Using The Same Tired Pitch Everyone Else Is Doing !
My Goal Today
Show you a model that will help you :
1. If you are just getting started in Local Marketing
2. If you already have an agency and are struggling to differentiate yourself and get ahead
+ We’ve been selling to SMBs our entire career
+ We’ve built two seven-figure service businesses in IT services and Agency services
+ Sold over $30M in services to SMBs
+ Sold one business for multiple seven-figures.
First, we did it the hard way !
+ Outbound - Chase -sales process
+ Expensive sales teams
+ Client servicesno asset
We taught others how to do this but something was missing that made us hit -pause’
+ Most people couldn’t/wouldn’t sell
+ Those that did were getting on a treadmill (Cycle of Doom)
+ Services have become commoditized
+ It’s hard to make it worthwhile
Have you ever wondered why those teaching agency services no longer have agencies?
These guys were agencies
Did it work?
No! These businesses burned through hundreds of millions as -agencies’ and the model wasn’t working!
1. Cost of sales too high
2. Client churn too high
3. No real asset value
It’s a flawed business model ! They became software companies or died.
We Went On A Hunt
Here was our criteria
1. Couldn’t rely on -Mike the Guru’ ( must scale )
2. Had to give us a unique position in the market
3. Had to create an asset we could sell versus just building somebody else’s asset
4. Had to see proof it was working